CORE VALUES

We are committed to honour God in all facets of our corporate activities

• Integrity is essential
• A good reputation is necessary to preserve our positive witness
• Our commitment to biblical teaching will be demonstrated in all of our business practices
• God created and sustains us; our work will reflect his ongoing involvement with us. We will respond in love and respect for God, people and the rest of his creation.
• We will consider how our actions affect our neighbours
• We are servants and practice servant leadership
• We do not make any decisions we would be ashamed of if publicized.

We value people

• We empower staff.
• We believe in fun and fulfillment on the job.
• We find, hire, train, properly place and reward the right people
• We compassionately exit those for whom we cannot find the right placement.
• We value teamwork and work cooperatively
• We value people above things and care about their needs within the workplace and beyond
• We give recognition easily, continually finding ways to show our people they are valued
• We are rooted in the community
• We provide a safe workplace for our people
• Positive shareholder relationships are essential

We will be financially robust

• Providing value to stakeholders
• Withstanding tough times
• Responding quickly to good opportunities
• Following our business plans
• Investing for the long term
• Improving continually

We will be environmentally responsible

• Maintaining soil fertility and quality
• Maintaining air and water quality
• Having a zero tolerance for harmful residues

Innovation is our lifeblood

• We embrace change
• We experiment and take risks
• Change is researched and planned
• We will be adopters of technology in an appropriate and timely fashion
• We strive to be near the cutting edge technologically
• We are innovators (in every aspect of corporate activity)
• We learn from our past and look to the future
• We recognize the strong foundation of our heritage

We have a Passion for Excellence

• Excellence is seen through the eyes of our customers
• Our customers will define excellence and we will respond
• Excellence is expressed through our staff and strongly pursued

Quality and service are our trademarks

• We have a servanthood attitude
• Quality of our product is to be the best available, in its category, in Manitoba, desirable throughout North America
• Quality is key to our success in marketing.